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Voice of Customer · Built for customer-focused teams

Find out what is stopping your visitors.

Ask a useful question at the right moment. Collect feedback on your website, route responses to your team, and turn customer concerns into a clearer next action.

Choose your plan

Create an account → verify your email → pay securely → connect your website.

  • Target the pages and visitors you want to hear from
  • SiteMetrics Tier 1 included with an active paid module
  • Start with one focused survey
Illustrative feedback example · From question to follow-up
YOUR WEBSITEA question at the right moment
A short feedback survey

What would help you decide?

  • Clearer delivery information
  • Help choosing the right option
  • A question for your team
Send feedback
Your next actionRoute a delivery question to support.

Give useful feedback an owner and a follow-up.

Illustrative example only. Sample content and activity are not customer results.

From setup to a useful first signal

Start with one focused improvement.

01

Ask one useful question

Choose a question about a specific page or decision. Configure the audience and when the survey should appear.

02

Give feedback an owner

Set up routing and follow-up so useful responses reach the right people inside your team.

03

Find the next improvement

Review submissions and recurring concerns. Use customer language to prioritize a change, then measure its effect.

Plans for Voice of Customer

Choose the capacity your team needs.

Prices below are recurring subscription charges. Annual plans charge the full annual amount. Review the final total and any applicable taxes at checkout.

Before you start

What do I need to install?

Install the shared RAS script on an authorized domain or through your tag manager. Publish a survey, test its targeting and submission flow, and check that the response reaches your inbox.

Can I choose who sees a survey?

Yes. Configure the available page, device, and audience rules, then preview and test the survey. You control when to publish it and how responses are routed.

When is my account ready to use?

Create your account and use the emailed invitation to set a password. After sign-in, review your selected plan. Module access depends on confirmed subscription status; installation and publishing follow payment.

Does this guarantee better results?

No. Results depend on your traffic, configuration, and follow-through. Review the available evidence and use controlled comparisons before attributing business growth to a change.

Read more about Voice of Customer

Insights

Explore practical guidance and the business questions behind this product.

The most useful feedback often comes from asking at the moment a visitor hesitates, compares, abandons, or repeats an action.

Read article

Feedback widgets work better when teams know where submissions should go and what operational decision they should inform.

Read article

Experiment results are easier to trust when teams understand the behavior behind the conversion delta.

Read article

Browse all Insights